IZEL MARAS
Information
Resume
Linkedin
Read.cv
Head of Design
Roon
2021 - 2024
Lead Designer
Verizon
2016 - 2020
Visual Designer
frog Design
2014 - 2016
AIGA Mentor
Tech Crit Advisor at
Cornell Tech
Brooklyn
Phase 1: Problem Identification
Understand the Problem
- Define context and constraints.
- Study the audience and gather qualitative and quantitative data.
- Review similar issues, companies, and features.
- Gather team input and align on the problem and audience.
- Draft and refine a user story map.
- Create mind maps of expert and user journey to identify needs.
- Discuss engineering constraints, prioritize, and define the MVP and long-term goals.
- Determine the hypothesis, scope, and schedule for the project.
Phase 2: Idea Generation
Brainstorm & Concept Development
- Create How Might We statements based on our mind maps, and generated ideas for each statement.
- Run a Crazy 8s session to gather ideas from all teams.
- Create and refine concepts.
- Develop early responses through concept sketching and wire-framing.
- Align with stakeholders on what to test
Phase 3: Prototyping & Testing
Create & Test Prototypes
- Build workflows and create high-fidelity prototypes.
- Prototype interactions to test usability.
- Develop a test script and conduct user tests.
- Synthesize results, update the user story map, and iterate based on feedback.
- Conduct additional tests and make iterations based on feedback.
- Refine the design through repeated testing and feedback until the audience responds well to the proposed experience.
Phase 4: Delivery & Improvement
Finalize & Review
- Review the prototype with engineering to finalize requirements.
- Conduct additional tests and make necessary iterations based on feedback.
- Create and finalize the high-fidelity prototype with the design system.
- Q&A
Post-Delivery Analysis
- Conduct a full analysis of initial results post-shipment.
- Interpret results, discuss with stakeholders, and structure additional tests.
- Continuously improve the design based on feedback and analytics.
- Begin the investigation phase of the product experience again, continuously improving the design.